We are seeking to hire an experienced Lead Nurturing Specialist whose main responsibility will be to turn interested, qualified leads into MQLs & SQLs. 

If you are a revenue marketer with a growth-hacking mind able to thrive in a fast-paced environment, we would like to hear from you!

Responsibilities:

• Create the strategy for leads nurturing through a mix of helpful content and other calls-to-action.
• Build and execute overall email marketing strategy. 
• Create original content for different database segments that will engage users through email.
• Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user’s lifecycle.
• Establishing a range of automated marketing campaigns based on various workflows.
• Map the customer journey and engage through various touch points thereby increasing conversions.
• Segmenting audiences and optimising campaigns to increase effectiveness.
• Carrying out A/B testing on automated marketing campaigns to maximise results.
• Implementing lead scoring practices to enable higher conversions from quality leads.
• Working collaboratively with different functions to ensure effectiveness of automated campaigns. 
• Leverage data and analytics to understand user behaviour and query patterns.
• Use email marketing concepts and metrics to measure and optimize our email campaigns, to improve open rates, deliverability, click rates, and conversion rates, and to achieve specific business goals.
• Assist in reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards.

Requirements

• Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
• Fluent in English with excellent oral & written communication skills. 
• Proficiency in copywriting.
• Proficient using marketing automation technology. 
• Experience with email automation tools. 
• Experience working with HubSpot would be a plus.
• Analytical mind – ability to read, analyse and interpret information effectively.
• Critical thinker and problem-solving skills.

We offer

• The dream team of passionate people
• We pay for your professional development — conferences, courses, books etc.
• Medical insurance.
• Hybrid work — office and remote — you choose.